MW: Can you offer some food for thought for FIs out there looking to understand the risks of third-party BNPL solutions on their cardholders, and wanting to proactively help them mitigate these risks?
FR: BNPL has been out there in the non-digital medium for years and lots of FI customers have used it at local businesses. The difference now is that BNPL is coming into the modern age, it is being offered at global retailers, and the volume of the business has grown exponentially. Because more people are using BNPL, it may now be more obvious to FI managers and executives that their customers are using it. Whereas in the past the average purchase under BNPL might have been less than $1,000, some BNPL lenders have increased their maximum size to $10,000 – making it a viable competitor to credit and charge cards, most of which have higher interest rates than BNPL. These lower rates actually reduce the risk a bit to their customers’ other creditors, a fact which has been mostly ignored.
At the simplest level, my advice is to understand the BNPL business. Remember to treat the business like any other business you have in the FI and monitor the compliance, operational, and credit risks. BNPL may have a foundation that is different than the credit business they have been in; as such, FIs need to get to know the fundamentals of the BNPL business they are in. Second, it might be worth some time and research to understand how their customers are currently using BNPL and in what volume. With that knowledge, FIs can decide whether it is worthwhile to enter that business, and to decide whether they want to bring BNPL customers into the FI directly, or to partner with an experienced fintech that can help the FI with the risk.
MW: What about for FIs trying to develop their own solutions to help customers attain financial flexibility such as BNPL? What have we learned from the CFPB reports that can be informative for them?
FR: The CFPB strongly encourages the FIs to build their systems with reporting, stacking, and overextension risks in mind, and has the authority to enforce these points, as well as communicate them to the Banks’ primary regulators to ensure that they are built in to a BNPL process at an FI.
As with most products these days, entry to a new business can be much quicker and much less costly by partnering with an experienced fintech. Businesses such as equipifi have done the work needed to understand and comply with the compliance risk, credit risk, and operational risk that has been identified by the CFPB issuance. If a bank’s managers want to build a system on their own, there is a cost in both time and funding that in most cases will be much higher.
MW: These are some incredible insights, Fred. Thank you so much for joining us.
Michelle Wilkinson is a retail banking and payments expert with over 18 years of experience overseeing product management to operations at financial institutions. She is a driving force at the intersection of banking and innovative technology, having previously served as the Senior Product Manager of Payments for Alaska USA Federal Credit Union. As the Senior Advisor of Retail Banking for equipifi, Michelle is responsible for providing strategic and operational guidance related to the design, education, and adoption of BNPL by banks and credit unions.